| Australia: Tel +61 (0)2 9008 5252 New Zealand: Tel +64 (0)9 832 2200 |
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You ’ll see our latest campaigns, commercials, and online activities. You’ll be able to comment, to glean information and to learn new things. |
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JUNE 2007 |
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Your name is your personal brand, it determines who and what you are, say and do. To the outside world, the presentation of yourself determines your success, your position and in many ways your financial position in life. To many life coaches, the power of positive thinking, and creative visualication are pillars and milestones in the development of personal growth. This is true in many ways, but you as a brand, are the sum of many parts drawn into one distinctive personality. We must recognice that initially before attempting success. In this issue, we look at the following topics in this widely discussed topic: |
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| 1) What exactly is a brand? 2) Why is branding so important? 3) What are the mechanics of branding? 4) What new media opportunities exist in branding? 5) What is the future of branding? |
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| JULY 2007 | ||||||||||||||||||||||||
Branding is a hot topic in marketing these days, but it's defined in different ways and looked at from different angles. There are many components that make up a brand, and we call each component a Brand Layer. |
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| Here are our definitions of some of the most important Brand Layers: 1) Brand Foundation 2) Brand Basic 3) Competitor Comparison 4) Internal Measures 5) External Measures |
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| SEPTEMBER 2007 | ||||||||||||||||||||||||
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| The right logo, with the right characteristics, will boost your visibility, credibility and memorablity – which means more business for you! These characteristics include... | ||||||||||||||||||||||||
| The right logo, with the right characteristics, will boost your visibility, credibility and memorablity – which means more business for you! | ||||||||||||||||||||||||
| NOVEMBER 2007 | ||||||||||||||||||||||||
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| Designing your first website is a stressful undertaking. It requires you to dig deep into your business in order to write the copy for your site. You need to work with a designer and go through the process of creating a site that looks unique and works well. And finally, after all that, you're finished and it's time for the site to go live. Unfortunately, websites don't last forever. | ||||||||||||||||||||||||
| Designing your first website is a stressful undertaking. It requires you to dig deep into your business in order to write the copy for your site. You need to work with a designer and go through the process of creating a site that looks unique and works well. Plus you’ll end up investing a lot of time, energy and money. And finally, after all that, you’re finished and it’s time for the site to go live. What a relief! | ||||||||||||||||||||||||
| DECEMBER 2007 | ||||||||||||||||||||||||
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